Using Magento for your eCommerce Pro site management provides tools for you to share newsletters with your customer. Newsletters are a powerful and inexpensive way to market to your customers.
You can publish and distribute newsletters to customers who have subscribed, as well as produce your newsletter, manage your subscribers, develop content, and drive traffic to your store all through Magento. You can also use Page Hierarchy to create an archive of past issues.
When you have configured newsletters, your customers will be given an option to Subscribe/unsubscribe from the newsletter on the web store.
To learn how to configure a newsletter, see the following articles in the Magento Help Center:
Tip: By sending your newsletters on a subscription basis, you decrease the chances that your newsletter will end up in a Spam folder. For some other tips on keeping your newsletter up front in your customer's inbox, see 10 Tips to Avoid the Spam Folder.