Enriching your product catalog data includes adding better descriptions, attributes such as size and colors, multiples images, and other information that help your customer find and select the right product.
Although you can perform this step yourself, we recommend contracting the services of a third-party content provider.
If you choose to perform this step yourself, you can enrich data with Akeneo PIM.
To enrich your product catalog, you'll need to understand how product data is defined. You can find a brief introduction below, but for more details, including how to manage categories, families, and attributes, visit the Akeneo Help Center.
Classify products by categories. Products may be in zero, one, or multiple categories. For example, Paper Towels may belong to a Paper Products category as well as a Bathroom Products category. In Akeneo, you can create an unlimited number of categories and subcategories. Your customer can use these categories to help narrow down their search for products, by selecting Shop by Category.
Attributes are defining characteristics of a product. Each product has some required attributes, including Name and Description. In addition, they might have product specific attributes such as handle length, lens type, weight, color, and material. Once you add an atttribute, it will be available for all products in the catalog, so they may be reused as needed.
Most attributes display on the main product page on eCommerce site
You create attributes from Akeneo > Settings > Attributes > Create Attribute
and you assign them on the Product page, Akeneo > Products > productname.
A family is a set of attributes that are shared by the products in that family.
Families make it intuitive to enrich data because a Family of products (such as Paper Towels or Faucets) displays only those fields that are relevant to that Family. For example, Paper Towels will have fields such as:
- Fold Type
And Faucets will have different fields, such as
- Inlet size
- Spout type
- Spout dimensions
- Spout material
- Handle type
- Color finish
- Inlet connection
- Flow rate
When products are added to a family, they automatically inherit all attributes of the family. Families make it easier for you to define and enrich product data, because you only have to create it once, and then add as many products as you want to apply the same set of attributes. A product may belong to one and only one family.
Families are different from categories in that Categories are groups of products; Families are groups of Attributes.
A product's Family is specified when you create the product (Akeneo > Products > Create) and appears in the Product Infos section of the Product Page.